Could Tencent Topple Momo as the “Tinder of Asia”?

Could Tencent Topple Momo as the “Tinder of Asia”?

The tech that is chinese has revealed three brand brand new dating apps in the last couple of months.

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Tencent (OTC:TCEHY) guidelines China’s mobile texting market with WeChat, which acts 1.15 billion month-to-month users that are activeMAUs). Its ecosystem of more than a million “mini programs” enables users to look, purchase meals, play games, hail trips, make re re payments, and much more — all without ever making the application.

Meanwhile, Momo (NASDAQ:MOMO) may be the online that is top platform in Asia. Its namesake software started off as a social network software|networking that is social}, but gradually developed right into a platform for online dating and real time videos.

Momo’s smaller software, Tantan, is actually a Chinese clone of Match Group’s Tinder. Momo’s core software had 114.1 million MAUs last quarter, and 13.4 million of them purchased gifts that are virtual enrolled in premium dating services on Momo and Tantan.

Image supply: Getty Photos.

These two organizations aren’t considered rivals, but Tencent recently established three torpedoes at Momo: an anonymous movie dating app called Maohu (“Catcall”), a Tinder-like application called Qingliao (“Light Chat”), and a reboot of their Pengyou (“Friends”) app as a social networking having an opt-in relationship feature.

What’s Tencent up to?

WeChat’s MAUs expanded 6% yearly final quarter, but it is just a matter of minutes before this ubiquitous “super application” runs out of space to develop in Asia. Meanwhile, Gen rivals that are z-oriented ByteDance’s TikTok and Bilibili are attracting more youthful users, while WeChat seems shackled to its reputation as an software for older users.

A present research by research firm Jiguang discovered that simply 15% of Chinese users created after 2000 posted daily updates on WeChat, compared to 57% of users created when you look at the 1960s. That is similar to the generation gap between Twitter and Instagram in Western markets, where moms and dads saturated the former and sent teens scurrying toward the latter. WeChat is also commonly considered a “work application,” since supervisors put it to use to help keep track of their staff.

To put it simply, Tencent requires brand new how to achieve younger users, and Momo’s streak of double-digit income development suggests that internet dating is nevertheless a fertile market.

Meet Maohu, Qingliao, and Pengyou

Maohu, which established throughout the , lets users talk anonymously with strangers while donning masks that are digital.

Male users can wear the mask for no more than five full moments, while feminine users can indefinitely wear a mask. When a person eliminates his / her mask, beauty filters are used immediately towards the video that is live.

Qingliao, which was introduced in belated November, resembles Momo’s Tantan and Match’s Tinder, but does not follow the swiping mechanic of the two apps. Alternatively, it just provides two alternatives in the side that is right of profile — any one to “like” it, and another to dismiss it.

Its primary web page shows a carousel of prospective matches, and users can scroll straight straight down to see information that is additional a individual’s career, academic history, hobbies, location, and postings. The matches are refreshed every 18 hours. The software happens to be being tested for an basis that is invite-only.

Image supply: Getty Graphics.

Pengyou, that was relaunched in mid-December, can be an updated form of a mature networking that is social that was discontinued in 2017. The brand new application resembles Instagram having its principal feed of solitary pictures, nonetheless it splits its feed into three groups — buddies, peers, whom are now living in the exact exact exact same town.

Users require certainly to confirm personal credentials to their identities, and they can opt-in for dating matches.

This approach that is subtle much like Twitter’s opt-in strategy with Twitter Dating. Like Qingliao, Pengyou continues to be being tested on an invite-only foundation.

Should Momo be concerned?

Tencent plainly wants to leverage the effectiveness of its WeChat and QQ ecosystems to achieve fresh footholds when you look at the online market that is dating. This may be bad news for Momo, which struggled with decelerating development in MAUs and revenue throughout the year that is past